Closeup ever fresh gel toothpaste red hot delivers amazingly fresh breath and white teeth with every brush. infused with antibacterial mouthwash formula to give you longer lasting fresh breath for up to 12 hours*. with fresher breath, you will have the confidence to get up close for intense moments of closeness. brushing your teeth twice a day with closeup toothpaste and toothbrush will protect your teeth and gums against bacteria build up and bad breath. Enjoy the refreshing burst of flavor from closeup red hot. reveal your confident natural white smile. *up to 12 hours lasting fresh breath is based on in-vivo study with regular use over 4 weeks.